Do you get overwhelmed by terms like “funnel optimization”, “lead magnets”, “cost per acquisition”, “lifetime value”, “click thru rate”, “impressions”, “share of voice”, “TAM”, “USP”, “conversion rate”, etc? The world of marketing and advertising is more complex than ever. You are good at running your business and providing the products and services your clients need. We are good at helping those clients find you. For Growth Partners, we step in as fractional Chief Marketing Officers to handle the task of customer acquisition while you continue focusing on the part of your business you are good at: Delivering results for clients!

The old saying is true: “You cannot manage what you do not measure”. One of the biggest mistakes we see clients make is failing to measure critical metrics needed to effectively navigate their business decisions. For our Growth Partners, we can help get the right telemetry in place, identify the right KPIs, setup reporting dashboards, provide goal setting best practices, and make sure each business decision going forward is rooted in accurate data. From right sizing the opportunity ahead, estimating market share for each competitor, and identifying which marketing channels you are best positioned to win on…Virginia Mergers & Acquisitions will get you oriented towards “true north”. No more guessing about what the right next step to take is!

CRMs, CMSs, Autoresponders, SMS marketing, Hosting, Landing page builders, AI Agents, Analytics, Dashboards, Social media monitoring …OH MY! Technology can be overwhelming. But in the times we live in, leveraging technology to grow your business is a non-negotiable if you want to compete and scale! For our Growth Partners, one of the first things we will help you get right is your tech stack.